I know I am jumping on the wagon way too late, since this article had been posted on February 21st, but I have some thoughts on the subject, so I decided to post them anyway. Hey, this is my blog, so I can do whatever I want in it, right? Wait, where are you all going? Come back!!!
Ahem, back to the subject at hand. I think the idea that bestselling authors somehow steal readers (and thus money) from less known writers by publishing new books is absolutely preposterous. More than that, the reasoning is flawed.
Would I buy a new book by J. K. Rowling? I would read the synopsis first, and if the story interests me, then yes of course I will. But I would do that with any other book as well, regardless of the author. Granted, seeing a big name on the cover would incite me to pick up the book and actually look at the synopsis more than a name I don’t know. Does that mean that bestselling authors sell more books? Yes, definitely. Does that mean that by doing so they steal money away from less known authors? Heck no!
No author, no matter now prolific, can publish more than one or two books a year. Even an average reader goes through at least 12-20 books a year. And a book junkie like me usually goes through at least one book a week (because I still have a full time job, a family and my own writing which chip away at my reading time). So after I am done with the latest Rowling, King or Scalzi (those should have kept me occupied for about a month), will I just sit on my hands and die of boredom the rest of the year waiting for their next book? Of course not! I will go on a hunt for more books to read in the genres I like.
This is why I love Amazon with their neat feature called “Customers who bought this item also bought”, or the recommendations page on Goodreads. I discovered many fabulous authors by browsing through those recommendations, opening each book and reading reviews and synopsis until I found a book I wanted to read. And if I happened to like a book by this new author, I would look for more of his or her books to read.
My point is, if this – if this bestselling author hadn’t written a new book that I read and liked, I wouldn’t have gone looking for something similar, and I would never have discovered a lot of new fledgling authors that I love and follow now.
Bestselling authors shine a spotlight on the genre they chose to write in and attract more readers who might have been unfamiliar with that genre before. And this is good news for everyone, readers and authors alike.
Back to our example, J. K. Rowling wrote a crime novel. Even if only one third of her followers bought it and liked it, chances are they will want to see what other crime novels there are out there, and they will not wait for Rowling to publish a new book. Instead they will go and browse the crime section on amazon or their local bookstore / library. Chances are, they will pick up Lynn Shepherd’s novel next, or the first book of another new author, boosting their sales.
So instead of telling those bestselling authors to put their pen down and retire, we should encourage them to explore more genres so that everyone could benefit from the publicity.
Also, a good writer can never retire, because writing is not a job but a way of life. Telling them to stop writing is like telling them to stop breathing – rather impossible to do.